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DeLonghi
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DeLonghi is continually involved in far reaching expansion, and is fully capable of bringing to the world a unique and winning business philosophy long associated with Italian-made products. The DeLonghi Group is a leader operating in the household appliances industry in four different business sectors: air conditioning and air treatment; food preparation and cooking; as well as cleaning and iron products.
The key factor to DeLonghi's enviable success is closely linked to the company's history of innovation. The DeLonghi Group has successfully expanded its product line from portable heating to air conditioning; and from the most versatile portable air conditioner, the famous Pinguino, to refrigeration and air conditioning systems for industrial and commercial uses such as shopping centers, hospitals, banks and hotels. The DeLonghi product offering also includes appliances for air treatment, floor care, floor preparation and cooking, gas and electric free-standing cookers, built-in ovens and range tops and water-circulating heating units for centralized systems.
The broad array of products is the result of creative, technological and sales synergies. This continual development is made possible by significant investments in marketing such as product development, market and consumer behavior analyses, research and development and industrial design. Marketing transforms the idea into product. |
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